Services

Speed Matters! Robbie Cordo will make you more successful more quickly. 

I help prepare you to meet and brief investors, introducing you to potential investors and assisting you in defining the major elements of your business. Are you trying to establish a lifestyle business or create wealth?

Initially, we will discuss your business and personal goals, which are critical to an investor’s understanding of where you and your business are going. 

Once I’m on board, we begin the process of refining that message and defining your business strategy by describing the methods you will employ to achieve your mission and business objectives. 

Your business models (usually plural) explain the basic means by which your company creates and delivers value to customers, collects revenue and makes profit.

“I do not hesitate to recommend Robbie to others who are looking for an experienced voice to guide them.” ~ Joel Nash

Go-to-Market

In order to create a successful business, you must understand your Go-to-Market Strategy and have powerful messages and collateral. But you must also understand your value proposition(s) from the customer’s viewpoint, identifying what problems you are addressing and how. Your Go-to-Market value propositions can be very different for users than for buyers.

A key element of your Go-to-Market Strategy is your Pricing Strategy. Is it based on the number of users, or are there volume discounts (as in the case of a physical product)? 

Other critical elements of your plan are the Key Performance Indicators (KPIs) you create and monitor. There are some that all companies have, but many are unique to your situation. I help you develop these KPIs and teach you how to track and interpret them.

Your KPIs (metrics) include:

• 3-year forecasts for Revenue, P&L, Cash Flow & Balance Sheet.

• Revenue Pipeline, Revenue Quality

• Burn Rate

• Runway

EVERY startup trying to raise money is your competition.

Everyone talks about the importance of Time-to-Market. I help you focus on Time-to-Capital – the speed at which you raise money. This is even more important than Time-to-Market. Your competition may close a deal with one of your target investors, preventing you from obtaining an investment from them.

Go-to-Capital™

Just as you have a Go-to-Market strategy, you must have a Go-to-Capital strategy. These concepts are similar, but not the same. 

Investors want, and need, to understand your Go-to-Market strategy because it helps them assess whether or not you have a good plan and whether to invest in you or not. 

We will create collateral specifically for potential investors stating and reiterating your company messaging. Any collateral we create is aimed at them and not at potential customers or clients. 

This collateral includes:

• A Unique Tagline

• Elevator Pitch

• Executive Summary

• Presentation

• 3-year Financial Model

• Term Sheet

I explain my parameters for each of these in our kick-off meeting, and show you how to manage your investor pipeline to identify likely investors. To create your Go-to-Capital Strategy we will define the following before we meet with investors:

• Your Company’s Valuation

• Future Funding Needs

• Investor Tactics

• Investor Messaging

“Valuation” defines how much your company is worth. How much capital you need to raise determines how much of it you are selling based on that Valuation. I explain how to determine your company’s valuation and the difference between “pre-money” and “post-money” valuation.

It is critically important that you are able to explain how far an investment will take you. Runway is determined by the total amount of money available to you against Cash Burn. 

An example of Go-to-Capital strategy is making the decision to pursue only Angels and not Venture Capitalists. Go-to-Capital Tactics include, for example, your decision to provide your overview information in advance, or to just ask for an investor meeting. I help guide you in this decision process.

Finally, we will discuss your exit strategies. Investors are very interested in your exit strategy. It is the primary (but not the only) reason they invest. They want a big return on their investment, but they also want to create jobs and give back to the community.

My Methodology

In order to to accelerate capital formation, revenue and profits I perform a 360º business assessment by posing approximately 100 questions that my experience shows investors will ask. Together we formulate your answers and generate my proprietary Startup Strength Scorecard. This is a tool for marketing to investors and a self-assessment tool for fine tuning your investor messaging. 

Next Steps…